Fiare enables companies to unlock the value of their content and audience by providing sophisticated platforms, tools and expertise for their use.

It’s 2001, Helsinki. Two fun-loving, enthusiastic Finns decided to act upon the fact that there was no online classifieds marketplace for buying and selling cars in their homeland. At least, not one which was efficient, easy-to-use and gave the users the best possible package.

With passion, dedication and an understanding of the technology which could be the foundation of a flourishing digital marketplace, NettiAuto was born. A domain for buying and selling cars in a more user-friendly, efficient way. Against all odds, they turned NettiAuto into the market leader for selling cars in Finland. All this was driven out of the desire to bring people a service which had their interests and convenience at the forefront.

We have continued this momentum and adhered to the same philosophy ever since. Fiare Media Tools Oy has been established to serve media houses and newsrooms for building digital and print media software solutions and maintaining services. We offer our expertise, experience, and partner network to our customers. We take responsibility for the management of system entities that often consist of numerous different applications, and we take care that everything works and that the systems are up-to-date and secure. Our customers can once again focus on their own business without interruptions.

Our most important partners are India's Quintype Bold product family, Sweden's Roxen, which offers folding automation software, and Germany's Desk-net, which offers workflow software.

The services offered by Fiare Media Tools are read tens of millions of times a month, and our customers are satisfied with our active way of cooperating and caring about our customers' key goals.

We have seven employees in Finland and India. Our office is in the same space as the Fiare Group in Ruoholahti, Helsinki.

In the future, Fiare Media Tools wants to build a breakthrough in the media field and the strong takeover of artificial intelligence as an everyday tool for deliveries, skills, and advertising sales with its customers.